TAG | marketing
Very interesting article on MediaPost today, Advertising is Becoming a Consumer Choice. In the article, the author details how the attention you and I give to advertisers comes at a cost. And there are an increasing number of ways that we can avoid paying that cost, most notably by paying for ad-free content instead.
It’s a great take on the realities facing advertisers and it’s all very true. But I see the solution differently. Consumer attention is extremely valuable. Sure, consumers can pay money to avoid advertisers’ interest in them. But doesn’t it make more sense to cut the consumer in?
The author bolds his key point: “In effect, consumers are given the option to “outbid” advertisers for their own attention.”
True,but what if I don’t want to pay for my own time and attention? How about giving consumers a choice to monetize their own attention? Seems to make a lot more sense.
advertising · marketing · News
You’ve likely heard the term before. Essentially, viral marketing means getting consumers to spread the word. As you can imagine, this is highly desirable to brands and products….free marketing. And not just any marketing…recommendations and suggestions from friends are extremely valuable…arguably the most valuable part of the marketing mix.
But as we all know…nothing is free. The cost of this “free” marketing includes the value of your time, the value of your network of friends, and the value of your influence. All very powerful and important things that are being deployed daily to create revenue for various companies and products. Web sites like Facebook and Twitter are worth billions of dollars thanks to viral marketing.
Here at Gomper, we wonder….if consumers are doing all the marketing work, why aren’t they getting paid for the value they are creating? Why is someone else reaping the reward for your work?
We’re going to do it a little differently here….we want you to tell your friends about what we are doing here. Mention Gomper to friends. Blog about it. Share it with your social network. As your friend list on Gomper grows, so will your earning. It’s very simple…you don’t need to buy anything or sell anything….just help to spread the word on a really cool and unique idea and watch the money add up.
