Very interesting article on MediaPost today, Advertising is Becoming a Consumer Choice.    In the article, the author details how the attention you and I give to advertisers comes at a cost.  And there are an increasing number of ways that we can avoid paying that cost, most notably by paying for ad-free content instead.

It’s a great take on the realities facing advertisers and it’s all very true.   But I see the solution differently.   Consumer attention is extremely valuable.  Sure, consumers can pay money to avoid advertisers’ interest in them.   But doesn’t it make more sense to cut the consumer in?

The author bolds his key point: “In effect, consumers are given the option to “outbid” advertisers for their own attention.”

True,but what if I don’t want to pay for my own time and attention?  How about giving consumers a choice to monetize their own attention?  Seems to make a lot more sense.

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