The Interactive Advertising Bureau just released industry data for the first quarter of 2010. 

Advertisers spent $5.9 billion buying online “media”.  We know of course they were not buying media…they were buying access to consumer time and attention.

Meanwhile, ComScore reported that advertisers bought a record 1.1 TRILLION  ”display advertising” impressions in Q1…the graphical ads you see around the web.   I love the way ComScore refers to this…”US Internet Users received a record 1.1 trillion display ads“….exactly.  Why didn’t US Internet users receive the record money spent on those display ads?

1.1 trillion ads served up to consumers.   $5.9 billion changing hands.  And that’s just for 3 months.   

The money goes to the companies who amass a large audience of consumers and have the real estate to present ads to those consumers.   On Gomper, we enable consumers to join together into large audiences.  We provide you with the real estate via the Gomper Companion, and we take care of the rest.    How many more trillion ads do we need to see before we realize it’s us the advertisers are paying for?    $5.9 billion…say it with me a few times….

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