I’m not the only one noticing how much value we are all generating for the companies that sell out time, attention and personal information.

Vitrue has built a “Social Page Evaluator”  to measure how much money your Facebook page is worth.   How much your “brand” is worth on Facebook.    The tool looks at page traffic, the effectiveness of your social media efforts, and a few other points.    Certainly not hard science, but it’s another step in understanding just how valuable we are.    And understanding how much money is being exchanged buying and selling us.

This tool only looks at Facebook.  Imagine now adding in the money spent on all the ads you see on the web, TV, radios, magazines, billboards….now add in all your personal information that had been collected, bought and sold.    Plug all of that into a calculator and you’ll see that you have a massively valuable asset that you are letting others monetize.

Your value belongs to you.

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